Galactic eye

The illusion of social media: here’s why I don’t focus on growing social accounts while still reaching my target audience

While Social Media is a fantastic tool to connect with each other, to build communities, to share our thoughts and spread knowledge, it also has a darker side like everything else in this world. We live in constant duality and social media is no exception to this either. Having spent some time on working on your spiritual development, you probably realised by now how social media can be used to not only feed our ego unnecessarily but also to create an illusion world that many souls are hiding behind. It has become our new shields and walls that we build around us to conceal our authentic selves.

The same applies to many businesses on social media as well, chasing after number of likes, followers and comments to falsely believe it will generate more customers, better positioning against their competitors and overall better survival for the business in the long-term. Producing posts after posts displaying how their product is revolutionary, how their staff is having the time of their lives and whipping out the hashtags when a social issue occurs. As someone whose business is focused on strategic marketing consultancy, I shouldn’t be telling you not to focus all your efforts on growing your social media following count. However, I believe in being authentic and speaking the truth.

Facts of social media

It is way too simple to display an array of followers and make your brand “look good” by saying you have 5k, 50k or 500k followers. In reality though, how many of these people are actually interested in what you stand for? Or are they simply in for the ‘like4like’ game to feed their distorted sense of self-worth? Obviously there are some great brands and public figures out there who do have a genuine audience, don’t get me wrong. What I’m warning you against is to not fall into the trap of the illusion game on social media. You can easily grow your follower count, your likes and post engagement by investing (very little) money But I will explain why I’m recommending you against this by sharing a recent experiment.

Let me show you how I reached 14778 accounts in 7 days while spending only €25.

I took a conscious decision to keep my social media follow count lower than what you would expect from a marketing consultancy business to have. As my niche is the Spiritual and Esoteric industry, my audience has a very different profile than other industries. Having spent over 20 years journeying through my own spiritual development, it became clear to me a while ago that the only way to have a fulfilling life is to speak the truth and be authentic. After many internal battles I’ve eventually managed to apply this core value into my career as well when Connect One Marketing was born in my mind. So here comes some truth for you to help you get a better picture why it is more important to have maybe a lower follower count but the audience who is growing with you virtually is your real digital tribe.

I started planning Connect One Marketing in February 2020 and had my first 3 major projects by early April. I invested zero effort (and money) into my social accounts as my priority was to get customers first who would receive a high quality service from me. As some of my projects were calming down by July 2020, I started focusing more on content for social media to reach the people who are genuinely interested in what I could help them with. During these months I’ve also crossed paths with a wonderful soul who has become my right hand, and together we started testing what was working and what wasn’t. Testing is a crucial part when starting a new adventure especially if you haven’t done extensive market research. In my case, I did have my market research data however the world turned upside down since then and I needed to test just as well.

Fact #1 buying followers is cheap

I was approached by a “growth marketer” to offer me their services to grown my audience. Here’s my email exchange with them:

Email sample of growth marketer pitch

3500 followers for $159. I questioned how they can be sure that the increased followers are actually interested in my services and what I stand for based on my core values as mentioned earlier.

Growth marketing email sample

There are many companies and freelancers who offer similar services and the price ranges massively swing from one extreme to another. As I was not interested in increasing my follower count just to feed my ego, I decided to run a small campaign to demonstrate how efficient it can be when you are on a low budget and want to make sure that your message reaches the right audience. Understanding your real audience is key to a successful marketing strategy.

fact #2 refining your audience pays off

I selected my preferred locations (not only countries but cities as well), defined the age group that I knew from my testing was responding well and I narrowed down my target audience to only show my social media advert to people who are working as spiritual, holistic and esoteric entrepreneurs. Some examples of this audience included Herbalists, Spiritual Coaches, Chiropractors and Reiki Masters just to mention a few. Before I launched the advert I spent about a week engaging with accounts on Instagram that were using similar hashtags and we were not going crazy following just any account. We were very strategic and selective. Throughout our testing, we quickly realised that content that was featuring my personal stories were performing best so it was a no brainer to use something similar for the paid campaign.

Connect one marketing social media post example

This is what I launched and ran for 7 days with only a €25 budget.

As I have a strong marketing experience behind me, I knew more or less what kind of engagement to expect with such a low budget but it was better than what I anticipated. With paid campaigns on social media, anything around a 3% engagement rate counts as an ok performance, Social Media College backs up this average statistic as well.

My engagement rate was 13% when the campaign finished.

The advert was displayed both on Instagram and Facebook for 7 days. Majority of the engagement (90%) happened on Instagram.

Example of paid social media campaign result

At the end of the week, I reached 14778 accounts on social media including the 7362 people I got through to with the paid post. Ultimately I received much better engagement via DMs as well, connected with likeminded people who also believe that it is our task to raise the collective consciousness and make this Earth a better place. From a business perspective, I have generated quality leads and 30+ real followers (which was not the objective) who genuinely interested in what Connect One Marketing could help them with.

Connect one marketing instagram performance example

fact #3 social media can be effective

Going back to my initial advice to you: do not allocate all your focus on growing your social media followers, I must add this key fact: having a strategic approach to your social media activity can be very effective when you are looking for new customers for your spiritual business. Understanding who your audience really is will help make better decisions either when you launch a paid campaign or when you are interacting with other accounts.

Don’t measure your success based on how many followers you have but look at the quality of who interacts with you. I have many leads and customers who you wouldn’t find within my followers as we both share the same views when it comes to the social media world. Instead I have personal check-ins with them, they receive newsletters, customised recommendations and they still check out the fresh content on my social account when they feel like instead of just scrolling past them in their newsfeeds.

All in all, use your social presence wisely and most importantly: in an authentic way. People who spend time to reflect and invest in their spiritual development, will not be interested in the illusion world. They want the truth so I encourage you to show them exactly that.

Timi Orosz profile image Connect One Marketing

If you are not sure how to get started then feel free to book in a 30-minute consultation with me completely free of charge. My gift for the community.

Live what you love spiritual awakening

3 killer ideas to increase your clients’ activity

When you already have some clients who are benefiting from your services or products within the spiritual industry, it’s time to ask yourself: how to make an even bigger positive impact? Maybe you’ve helped them feel more realigned, more energised or guided them to unleash their true calling or coached them with their personal development. But how often do they come back to you?

Having returning clients is the ultimate seal of approval that you’re doing something well. Even if you served your customers in a way that they don’t need a follow up, they become your walking advertisement. There are multiple options to maximise the opportunities to not only generate more revenue per customer, but to increase your brand visibility as well. Happy clients equal to a healthy business. I’m sharing 3 killer ideas on how you can increase your clients’ activity to bring you:

✔️ more revenue

✔️ more new customers

✔️ more fulfillment

✔️ much more impact in the word.

ASK FOR REFERRALS

Asking for referrals is the simplest yet the most overlooked technique. I’m starting with this one as this is the most powerful tool you can use; forget digital marketing for a second and trust me: word of mouth is still the most effective way to get you leads who are the easiest to convert into paying customers. If you are making a living out of what you’re passionate about then you would be delivering an excellent service to your clients (that doesn’t feel like work), which means that they are having an amazing customer experience and likely to be talking about you already within their network. How can you ask your customers to send you more business without sounding too ‘salesy’? I’m a big believer in the power of personal touch! Reach out to them a few weeks after they purchased your service or product and make your follow up as personal as you can. If you built a rapport with them, use the little details to ask how they’re doing since you last spoke.

For example: “Hey Tom, how are you getting on with the guided meditation I showed you to help you become more focused? What was your biggest success when using the technique?”

Either you are following up with them by phone, email, Whatsapp, Social Media or in person make sure you end your conversation by telling them how grateful you’d be if they shared your details in case they know anyone who could benefit from your service / product. If you are in a position to offer them a freebie in return for the referral, it’s even better. Another great way to maximise referrals is to promote it while they are purchasing /using your service or product. Offering an incentive or discount for them if they bring you more clients will strengthen your market position in a powerful way.

Competition time

It doesn’t matter what your spiritual / esoteric business offers as a service or a product, your clients will love a competition when they can bag something for free. Who doesn’t like the thrill of winning? If you launch your competition with a strategic angle, you’ll not only get your existing customers become more engaged and loyal to you but will have the opportunity to reach new clients as well. I personally always recommend launching a competition that:

✔️ creates value for your existing customers

✔️ has a limited timeframe for the offer

✔️ will give the opportunity to showcase your winner (blog post, interview, podcast, social media feature)

✔️ opens up doors for collaborations

Try to keep track of your competitions and promotions so you’ll have a good idea what works best within your audience. Some of my clients see amazing results when offering flash sales within their competition campaigns and some get better results when there is a physical item to be won.

Customer testimonials

This one probably goes without saying how important it is to have written feedback from your customers. Obviously it’s a great way to boost your credibility and showcase how your spiritual business stands out from your competition, however, it’s also a great tool to get your clients become more active. Remember what I said about referrals?

There are many ways you can feature customer reviews but keep in mind the real reason why you actually want them. Are you a new business and you need to show that you’re the real deal? Are you trying to position yourself in a specific niche in your market? Are you trying to get better visibility within your clients’ network? Having a more structured and strategic approach with your customer reviews will be a huge pay-off in the long-term.

Figure out where you need the biggest boost and direct your clients with their reviews with that goal in mind. If it’s your social media presence that you want to focus on, then ask them to leave reviews on Facebook or get their permission to post their feedback on your Instagram stories. In case you’re a TikTok-er then produce a video of you sharing the lovely reviews. So many options, the key is to remain strategic!


These 3 tips should be starting points when you’re trying to grow and scale-up your spiritual business with authenticity in focus. Getting your customers more engaged, will lead you to an expanded audience, more loyal clients and stronger brand positioning. If you’re a little confused or unsure how to get started then feel free to have a free 30-min consultation with me when you’re ready. Simply find a time here and we’ll discuss what your biggest challenge is right now that’s holding back your truest potential.

What is a spiritual business?

Holistic, esoteric and spiritual activities have been emerging as a collective industry in recent years yet we still don’t have a separate industry for these type of spiritual businesses. The market sort of shoves them within the Health & Wellness sector incorrectly. Times have changed and all the energy healers, spiritual coaches and esoteric service providers are in limbo trying to explain in business terms what they do.

There are numerous successful holistic wellness centers, yoga retreats, meditation schools, alternative medicine suppliers, psychic readers, metaphysical teachers and many more ambitious souls out there healing the collective consciousness and guiding people through their spiritual development, yet they still might get a reaction of a raised eyebrow when they explain what their career is about. Turning your spiritual calling, your skills and knowledge into your career is the way forward to start shifting this perception about energy work so we can consciously start calling it what it is: the spiritual industry.

Bright light to show energy and spirituality for spiritual businesses

So what is the Spiritual industry and what does a spiritual business do?

When you think about services and professionals that are helping someone’s spiritual development, you might think that it is a small niche. In reality it is a very broad industry that with time should see its own niches emerging. The spiritual industry has been rapidly growing in recent years and according to BusinessWire just the complementary and alternative medicines segment within the Spiritual industry was valued at $192 billion in 2018 and projected to grow to $271.8 billion by 2024. In the detailed research conducted by Research and Markets, the most in-demand service type that generated the highest revenue was therapy classes with a significant 60% market share in 2018 within Complementary and Alternative Medicines (CAM for short).

What does this mean? Even though that CAM is one of the most popular segments, there are still so many additional activities that fall within the Spiritual industry. If I had to define it in very simple terms, then

any professional who makes a living from working with energy could fit into this category. In addition to businesses who are providing supplies to these professionals.

SMEs, freelancers, startups and established large organisations all function well within the spiritual industry which has been growing rapidly in recent years and it is projected to keep expanding. Throughout my market research I identified that people have been searching more online about the collective consciousness, personal development, spiritual awakening, enlightenment, kundalini awakening, energy work and chakra healing just to mention a few most searched topics. However, a surprising fact for me was to find out that one of the top keywords that was driving traffic to websites related to spiritual development was: depression. People who are going through difficult times are looking for answers within and they are seeking meaning. They are looking for alternative ways to develop themselves, to change their mindset and seeking for personal development tools they are likely to stumble across spiritual development as well.

As an energy worker, spiritual coach, a ligthworker or a shaman (doesn’t matter what your guiding role is), your main duty is to help raising awareness and help raising the collective consciousness. You came here for a reason, with a clear mission and your task is now to help others remember theirs. To contribute to paving way for the spiritual industry and get it acknowledged in our world, here’s a short list of activities, professionals and services that make up this unique sector:

  • Meditation guide
  • Mindfulness teacher
  • Past life regression hypnotist
  • Holistic therapist
  • Yoga teacher and retreats
  • Energy healer
  • Reiki healer
  • Tarot reader
  • Crystal healer
  • Astrology forecasts
  • Chakra balancing
  • Lightworkers
  • Mediumship and clairvoyance
  • Life activation
  • Initiation
  • Naturopathy
  • Herbalist
  • Psychic reader
  • Alternative medicine supplier
  • Shamans
  • Magnetic Resonance Therapy
  • Ayurvedic treatments and therapies
  • Spiritual life coach
  • Acupuncture
  • Chiropractor
  • Magick workshops
  • Metaphysical teachings
  • Akashic records guides
  • Lucid dreaming and astral travel
  • Numerologist

This list can go on and on and with time we will see sub-categories emerging within the Spiritual industry. It is an exciting time to be living in to see how more and more souls are waking up and following their inner calling as their careers.

How to get started?

Esoteric, holistic and spiritual service providers are playing a key role in changing our world, raising our collective consciousness and healing humanity. Either by supplying books, meditation aids, yoga mats, crystals to customers and businesses or providing spiritual guidance to clients by coaching them, teaching them or healing them. These professionals might find it challenging how to explain what they do in business terms and the “traditional” business world might not realise that there is a broad industry out there focusing on spiritual work. If you are unsure how to turn your spiritual skills and knowledge into your career to start your own business, then you might find this comprehensive guide useful to get you started: THE COLLECTIVE GUIDE OF HOW TO TURN YOUR SPIRITUAL CALLING INTO YOUR CAREER.

the collective guide of how to turn your spiritual calling into your career by Timi Orosz

If I can hep you in any way to reach more clients to heal or if you need some guidance how to get started, you can read about the 3 must haves before you start your spiritual business or you can also book in a 30 minute consultation with me, absolutely free of charge.

Timi Orosz, founder of Connect One Marketing how to start your spiritual business

Everything is connected.

Why aren’t we?

Why authentic brand positioning will get you more customers?

What you tell your customers about your services is one thing, but how they see you in the market, against your competitors will be one of the deciding factors to choose you over someone else. It sounds simple right? So let’s see how it’s actually done.

If someone is searching for a credible professional in the holistic, spiritual or esoteric industries they are most likely not be the type of customer who are making decisions based on only logic. These people are looking for answers, solutions and guidance on an intuitive level. Price value, years of experience and flexibility might not be enough for you to attract clients. You need to really get your message across to your audience in the most authentic way.

How to communicate your mission to your customers on a soul level?

BE VULNERABLE

It’s time to get your walls down to show your raw journey. Every energy healer, lightworker, esoteric service provider I met, has been through their ‘dark night of the soul’, they all had a downward spiral that made them start an awakening journey towards enlightenment. It seems inevitable. You need to embrace your darkness before you can really shine your light. So don’t be afraid to show these experiences to your audience. They are likely to be going through something similar so by opening up to them, your potential customers will resonate with you even more on a deeper level. That beats pricing, advertising and even referrals.

BE HONEST

Honesty is the best policy, we heard this many times yet not many of us actually apply this when it comes to business. We live in a world now when people are sick and tired of being manipulated and brainwashed. And marketing is infamous for doing that. Even though I’m incredibly passionate about marketing, I never created an advert or a campaign that was based on lies. I believe that authentic marketing and authentic branding goes a long way in the long term. Make sure that hat you communicate through your social media, your website and in person is actually fully in line with what you are about. There really is no need to ‘tweak’ things. You need to learn how to communicate your mission effectively yes, but that doesn’t mean sounding ‘salesy’. This is a sophisticated method paired with high emotional intelligence to get the grips of coming across authentic yet effective in business terms.

BE RELATABLE

What does that even mean you might think? If you are in the spiritual, holistic therapies or esoteric industries then you are dealing with a very different customer profile than an average business. You clients are looking for some kind of connection, some kind of sign that you are the person they are seeking. They want to resonate with you, to feel like you are their manifestation to their inner questions. If they can’t relate to you in any way, then it will be very unlikely that they will turn into a paying customer. And if you don’t have customers paying for your services then you will remain stuck in that job that doesn’t actually make you feel fulfilled because you are still financially dependent to do something that’s not in line with your soul’s calling. I’m on a mission to help you step away from that so you can spend your time on what you feel passionate about and make it your career not just a hobby.


Once you learn how to communicate all of the above in an authentic way, it will get you closer to your customers and it will help you scale up your spiritual business to create financial independence for you. Do what you love, do what your soul has been whispering you to do for a while now. Make a positive impact in the world instead of working for others just to pay the bills. I want you to live your life that is fully aligned with your soul’s purpose. Let me help you get there by giving you a fully customised, easy to follow strategy.

Book your free 30 minute consultation with me now to learn how to achieve that or you can download The collective guide of how to turn your spiritual calling into your career.