Starting a spiritual business can feel a little overwhelming, especially if you don’t have a holistic overview of running businesses. When you finally take a leap and realise that you can pursue your true spiritual calling as a way to make a living, the start can seem a little confusing first.
The good news is: you are already tired of just having a job to pay the bills. You are finally listening to that inner voice inside you that’s driving you to follow your spiritual path as a career. I’m excited to share some of my knowledge I gained throughout my career as I was constantly going back and forth between wanting to be successful in business and following my inner calling to develop myself spiritually. It eventually hit me one day: I don’t need to choose between my 2 passions, I can combine them! And this is how Connect One Marketing was born, to serve the spiritual industry and help other wonderful souls start and market a spiritual business.
I’m on a mission to help spiritual healers, energy workers, spiritual business coaches and esoteric service providers reach their customers. I personally feel fired-up when I can help others to be able to fully dedicate their lives to their inner calling. No more feeling stuck, frustrated or wasting your talents. Get ready to level up and live the life that truly aligns with you.
Either you have already started working on your spiritual business on the side or you are just about to launch it, check how many of these 3 questions you know the answers to already:
- DO YOU UNDERSTAND WHAT YOUR MARKET NEEDS?
It’s a great first step when you realise what skills and talents you have either as a yoga instructor, a Reiki healer, an herbalist, a crystal healer, a numerologist or a holistic therapist; however you need to know what is the real demand for your skills. Before you turn your inner calling into your career, know your answers. First things first: are you going to provide your service of your spiritual business online/remotely or in person? Depending on your industry, your clients want different things. Put yourself into your customers’ shoes before you make any decisions. Then do your market research to make sure you are actually supplying an existing demand and in a much better way than your competition. When I was delivering a marketing training my favourite allegory to explain this process was this: if you have a darts board in front of you, you know where to aim your darts. If you are blind folded in a room and someone hands you some darts and says ‘here you go’ you are very unlikely to hit the bull’s eye.
- WHAT PROBLEM DO YOU SOLVE WITH YOUR SPIRITUAL BUSINESS?
Doesn’t matter what kind of business we look at, they can only be successful if they are offering a solution to a pain point. There’s absolutely no difference within the spiritual world. People are seeking answers, guidance, solutions either to learn how to manage their kundalini awakening process, how to release karmic blockages or how to astral travel. Write down in one sentence what it is that you provide as a solution. For example, if you’re a Law of Attraction coach then explain what benefits your clients will get from your sessions or if you are an astrology forecast expert then make it clear how your customers can use your report to navigate the timing in their lives.
- HOW ARE YOU DIFFERENT?
This is the part that you should spend a bit of intuitive time on. You probably already have a feeling that you are a little bit different than the majority of people, you feel that you have a greater purpose, a mission. Now it’s time to translate that into the business world: what makes you YOU on a soul level? How is your spiritual service different than the one your competitor’s offer? Branding is crucial to make your spiritual business stand out and attract the customers that you need. In my example, I became a CEO at the age of 30 and then resigned to live in a jungle in Sri Lanka to realign my mind and connect to source, to myself, to the universe, to all of us as one. Connect One. Since then I’m only collaborating with businesses that make a positive impact in the world. With my professional background I could have easily pursued other C-suite positions within large firms just for the title and the cash. Instead I’m committed to help like-minded people who are also driven by the same mission: to make a positive impact with our career.
Once you know your answers to these basics then you will be more likely to successfully offer your spiritual services to your customers and turn your true passion into your career. I’ve also pulled together a comprehensive branding guide that covers all your authentic marketing essentials.
Confused about what type of spiritual business role you could step into?
Discover what type of impact-maker you are first, if you’re not sure how to get started with your spiritual business. Reveal your type with this quiz:
And when you’re ready to start taking action, here’s a workbook for you that covers all the essential steps to start your spiritual business (even online). Follow this 11-step guide to help you run a successful spiritual business and build a community instead of doing something for a living that doesn’t fulfil your soul. This guide covers everything you need to know to get started from operational planning, sales & marketing planning and must have financial planning, explained in simple terms. I also cover some basic mindset shifting to get you into ‘action mode’. Each step has an exercise included to help you keep going and start making a living from what your soul truly desires.