CONNECT ONE MARKETING 

Discover your authentic brand name to be yourself in business

Jul 5, 2021 | Branding, How to, Marketing

How to create a spiritual business name

Being authentic in business is something I’ve been prioritising for a good few years now. Once I realised that staying true to my real self is my top priority, I started seeing changes in all areas of my life. Including my business life.

One major step in this process was to create Connect One Marketing. Working together with other professionals who bring their authentic selves to their careers is such a fulfilling business experience. When I figured out how to utilise my various business skills in the most authentic way (without playing games and being tactical) felt like a breath of fresh air. I could be myself, all the time. With all my ambitions in business, all my competitiveness, all my spiritual interests and all my imperfections as a human. Now I only support impact-driven entrepreneurs and businesses who are determined to make a positive impact. To make our day-to-day lives a little bit better.

Table of Contents

TRUST THE PROCESS

You’re probably trying to figure out something similar and trying to find a way to make a living from what you truly believe in. To find how to remain authentic in business and make an even bigger impact than you already do. I feel you. It’s not an easy process. It took me many years of trial & error in addition to major internal transformations to get there. And I’m still evolving. Supporting purpose-driven businesses with their strategies is just phase one of my long-term plans. Once you finally step on the right track, the one that’s aligned with your soul’s mission, you’ll somehow get to cross paths with like-minded individuals to help you. This is what I’m hoping to become for you: the helper you need to bring your authentic self into your business life.

So after a long intro, let me explain why you need to remain fully authentic when you come up with your business name.

Use business to be a change maker quote for being authentic in business

STAYING AUTHENTIC IN BUSINESS

Even if you’re not running your own business yet, you must be your real, authentic self at work. I wrote a simple guide about how to combine your spirituality with business so start from there if you’re not sure yet how to escape the grind.

When you’re ready to really trust yourself and have genuine faith in your own capabilities, then it’s time to take action! I have this passion to educate & support impact-driven souls to help them run a successful business and how to market themselves. In a fully authentic way.

Marketing is something that I always felt passionate about. As a previous Marketing Director and CEO (you can check my full background here), I know exactly how marketing can be used in a manipulating way but also in a genuine & authentic manner. Just like everything else in life, marketing is also bound to the cosmic rule of duality. You decide how you use it. In my business, I vowed to use my marketing knowledge constructively. To show you how to remain authentic in your campaigns, in your branding, in your lead generation, on social media and most importantly in your overall business activities.

Do not ignore your calling reminder for authentic businesses

WHAT IS AUTHENTIC BRANDING?

Your branding is everything. Many professionals fail to plan their branding according to their main objectives. Branding is not about being creative and coming up with colours and logos. It goes much much deeper than that.

In short: branding is the genuine identity of your business. How you will be perceived by others (=your potential customers) and how you will be different from what’s already out there (=your competitors).

If you are running a business within the spiritual industry then you simply can’t use tactics. Your audience craves something raw & real, something that resonates with them. You need to be vulnerable and authentic. You can not play tricks and tactics with your potential customers. They want to know who you are and why you are the best fit for them.

Your branding will enable you to give your customers exactly that: to show them who you genuinely are and what your real mission is. Use your branding wisely and you’ll shorten your sales cycle and target your audience better.

WHY YOUR BUSINESS NAME IS SO IMPORTANT?

Your brand name is one of the first things that will “introduce” your business to your potential customers. So much depends on a powerful (and clear) brand name, which is why it is so important to choose the right one. If you pick a business name that is not authentic, you might just create your own resistance to your success. If you choose a name that doesn’t resonate with your audience, you’ll have a hard time promoting your services and making a living from what your soul wants you to do.

You don’t need to be a branding expert or a highly creative person to decide on what you’ll call your business. Using a systematic approach and allocating time to the process will get you the results you are looking for. Discovering your authentic business name can be a fun process when you know what you’re doing.

WORKSHEET: HOW TO CREATE YOUR BRAND NAME

I’ve created this worksheet for you to help you discover your authentic business name in 4 systematic steps. You will learn how to choose an authentic name that is:

  • relevant to your industry
  • the anchor of strong online positioning
  • original & unique
  • memorable

Besides getting instant access to this digital worksheet, you’ll also get:

📕 The 39-page digital workbook, 𝑯𝒐𝒘 𝒕𝒐 𝑺𝒕𝒂𝒓𝒕 𝒂 𝑺𝒑𝒊𝒓𝒊𝒕𝒖𝒂𝒍 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔, including 11 practical exercises

✍🏻 The 𝑺𝒑𝒊𝒓𝒊𝒕𝒖𝒂𝒍 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝑷𝒍𝒂𝒏 𝑻𝒆𝒎𝒑𝒍𝒂𝒕𝒆 in an editable PDF format, no need to print (let’s save some trees 🌳💙)

✨ The 𝑨𝒍𝒊𝒈𝒏𝒆𝒅 𝑩𝒓𝒂𝒏𝒅 𝑵𝒂𝒎𝒆 worksheet to help you create an energetically aligned business name in 4 steps

✅ The𝑪𝒉𝒆𝒄𝒌𝒍𝒊𝒔𝒕 𝑻𝒐 𝑺𝒕𝒂𝒓𝒕 𝒀𝒐𝒖𝒓 𝑶𝒏𝒍𝒊𝒏𝒆 𝑱𝒐𝒖𝒓𝒏𝒆𝒚 including the essential 25 starter tasks

🎁 BONUS: 𝑺𝒂𝒍𝒆𝒔 𝑻𝒓𝒂𝒄𝒌𝒆𝒓 𝑻𝒆𝒎𝒑𝒍𝒂𝒕𝒆 to easily monitor your clients and sales monthly & annually

I wanted to squeeze a ton of value into this soulful bundle, hoping that it will help you step into the realm of Spiritual Entrepreneurship with ease. 

4 spiritual business resources to start manifesting your impactful mission

Learn more
I'm the annoying banner about cookies (I wish my purpose was about chocolate chip cookies 🍪 instead of these digital ones) We use cookies to analyse our traffic so we can create the type of content that you all love. Are you okay with this?
Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookies list
Cookie name Active

Privacy Policy

What information do we collect?

We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (https://tools.google.com/dlpage/gaoptout/)

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Registration

The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on theguardian.com. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.
Save settings