Worksheet: how to create a brand name that works


Create your brand name with this worksheet in 4 steps that will take you from brainstorming to research and a final checklist before you decide on your brand name.

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Create your brand name with this worksheet in 4 steps that will take you from brainstorming to research and a final checklist before you decide on your brand name.

With this How to create your brand name worksheet, you’ll also get+3 advanced SEO & scalability tips plus my customised 1-2-1 feedback on your chosen brand name.

Your brand name is one of the first things that will “introduce” your business to your potential customers. So much depends on a powerful (and clear) brand name, which is why it is so important to choose the right one. Choosing the right name is a major milestone, along with creating the overall branding of your business.

In 4 systematic steps you will know how to come up with a name that is:

  • relevant to your industry
  • the anchor of strong online positioning
  • original & unique
  • memorable

This workbook covers the brainstorming aspects and directs you on what to take into consideration so that creating your brand name will be a fun & enjoyable process.

How to create a brand name worksheet template

Steps to How to create a brand name template


Strong branding starts with a well-thought-out name and having strong branding is key to gaining new customers. The overall branding of your business (tone of voice, visuals, style, messages etc) also determines who your customers will be. If your potential customers don’t resonate with your branding and don’t get your brand name, you will have a hard time turning them into paying clients.

You don’t need to be a branding expert or a highly creative person to decide on what you’ll call your business. Using a systematic approach and allocating time to the process will get you the results you are looking for. It will also help you avoid making common mistakes that happen while naming a business.



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