Generational differences are not something that we would usually consider when trying to reach more clients. We should though! Customer behavior drastically changed in recent years with Millenials/Generation Y (born between 1980 - 1996) taking over a big chunk of the current economy and Gen Z (born after 1996) catching up as well. At the … Continue reading 3 ways generational differences can cost you clients
Coming up with a powerful brand name for your spiritual business can be a really fun process! But there are some mistakes you should avoid to make sure you'll leave a lasting impression on your audience. As first impressions are vital both in our personal and in our business lives, creating your brand name is … Continue reading How to create a powerful brand name for your spiritual business?