generational difference article: Earth inside a lightbulb

3 ways generational differences can cost you clients

Generational differences are not something that we would usually consider when trying to reach more clients. We should though! Customer behavior drastically changed in recent years with Millenials/Generation Y (born between 1980 - 1996) taking over a big chunk of the current economy and Gen Z (born after 1996) catching up as well. At the … Continue reading 3 ways generational differences can cost you clients

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How to create a powerful brand name for your spiritual business?

Coming up with a powerful brand name for your spiritual business can be a really fun process! But there are some mistakes you should avoid to make sure you'll leave a lasting impression on your audience. As first impressions are vital both in our personal and in our business lives, creating your brand name is … Continue reading How to create a powerful brand name for your spiritual business?