2020 has been a strange year and forced us to adapt to major changes. are you struggling to learn how to actually carry on with your businesses, services and how to get more clients especially online? this one is for you then.
Depending on where in the world you are right now, most of you likely to be already working from home and you’re looking at ways how to get a few customers back to your way somehow. Shifting your entire workload to more of a digital, online base could take a little getting used to. Maybe some of you are not fully able to do that (any chiropractors or crystal healers can relate) but this is exactly what I wanted to talk about: maintaining those businesses who really require in person meetings, For those of you, this is a great time now to think a little bit differently and see what else you could be offering to your customers that doesn’t require you meeting them in person.
Because the situation is what it is, and you don’t really have much control over it but your financial independence might depend on not having enough clients. And by financial independence I also mean being able to meet your basic needs of the bottom layer of the Maslow pyramid.
So start thinking a little bit different and do a couple of things that could generate you some revenue, maintain the loyalty of your existing customers and bring in some new clients along the way.
There are 3 things you could be doing right now which doesn’t require expertise or retraining (and they are free). here are 3 ideas to get easily started with as an alternative to meeting customers in person and to KEEP YOUR business GOING.
CREATE AN ONLINE EVENT
Most likely you have a social media page, some online presence, you have your website. If you have any of these, then it is a great way for you to create events online. You can use many different services to promote your online gathering: Eventbrite, Facebook events, Meetup or simply arrange a time via Hangouts / Zoom. For some of you relying on Instagram as the most efficient platform then use that to promote your event and just remember to add the link to you event in your Bio as you can’t add clickable links to Instagram posts. Or simply use a live video to drum up some attention.
An idea for a topic you could be covering for your online event:
Helping people keeping a positive mindset. I think this is something that we all have in common, we understand how important it is to have a healthy mindset and to keep that positive attitude. You could be running online workshops sending out some tips, tools or some exercises even how to rewire your brain as a lot of negativity is going around right now in news outlets and on social media.
People are being thrown into a bit of a panic mode which obviously generates fear for many of them. Fear is such a low vibrational energy to pass around and it’s definitely not a great mindset to have. And some of you who are highly sensitive and empathetic to the collective you might be feeling this as well. It really is a good time to show people how to shift their mindset towards more higher vibrational feelings: being more positive, more optimistic or show them how to feel now gratitude for actually what they do have in their life.
NURTURE YOUR EXISTING CUSTOMERS
Another thing you could be doing is to reach out to your existing customers, really show them that you are there for them. Offer them some advice, anything that could be adding some positive value to their lives. They will really appreciate your efforts and when everything calms down and sort of goes back to a bit more usual then they will remember you and you will have that strong customer loyalty that you are now building up with them. Use this time to really follow up with them or with your previous leads that didn’t convert into paying customers. Reach out to them and if you can, offer them some free advice and tips or just a quick check in if they have any concerns or questions, if there is anything you can do for them. Offer your extra free time now to give back to the community.
You are planting seeds now: nurture your existing customer base and your potential leads.
Maybe you received some messages through your social media platforms or some of your leads sent you emails, contacted you on your website or they called you or messaged you on WhatsApp; go through all of these inboxes and see if there is anything you could recycle and reach out to them. NOW.
Topics you could get these conversations started: giving them some free positive advice relating to your service. For example if your service is related to alternative medicine or holistic healing that would be a really good angle right now to put together a recipe for a natural immune system booster and send it to them. I actually have my own favourite recipe as well and I’ve been ‘overdosing’ myself on ginger, garlic, turmeric and cinnamon. So maybe share some of your home-made and natural immune system boosters which could bring a bit of benefit to your potential customers.
BUILD A COMMUNITY
I promised you 3 ideas so here is the third one: reach out to people who are in similar shoes like you professionally. Start building your professional community now. This is a great time to get together virtually.
I’m on a mission to create unity and a community out of this whole situation.
Let’s try to look at things in a positive light and let’s reach out to each other and build a very strong, functional network of like-minded positive thinkers, people who are devoted to make a difference and help others, to improve their mindset and personal or spiritual development. Anyone who is out there, trying to spread positivity and light as to speak, I invite you now to reach out to me as well and reach out to each other and start forming communities. Start having conversations, maybe you can do an online event together, maybe you can reach out to customers together offering them more useful tips.
Try to follow these 3 potential options that you could be doing with your extra free time right now which will help you create stronger connections with your existing customers, with your professional network and could also generate you more customers moving forward once everything is a little bit more settled and calmer. People are going through right now a lot if internal work, re-evaluating and re-prioritising their values and questioning what’s really important in life. This is also the ideal time to do some reflection as well on your own!
I would like to wish you peaceful weeks ahead of you and productive days on an internal level, so hope that you can find some time to create something more meaningful in your life right now and add some value to society and communities, which are transforming rapidly as we speak.
Feel free to reach out and connect with me as well at: firstname.lastname@example.org
You can also book in a free consultation with me to get some more customised tips for your spiritual business.
Take care of yourselves mentally and stay positive. ✨💙