I thought it could be a good time to share some of my tips and experience with you to learn how to actually carry on with your businesses, services and how to get more clients especially online.
Depending on where in the world you are right now, most of you likely to be already working from home and you’re looking at ways how to get a few customers back to your way maybe. Shifting your entire workload to more of a digital, online base. So maybe some of you are not fully able to do that but this is exactly what I wanted to talk about that those of you who are doing services that really require in person meetings, maybe you’re a chiropractor or a crystal healer. For those of you, this is a great time now to think a little bit differently and see what else you could be offering to your customers that doesn’t require you meeting them in person.
Because it is what it is, the current situation, you don’t really have much control over it and your financial independence might depend on it not having enough clients. And by financial independence I also mean being able to meet your basic needs of the bottom layer of the Maslow pyramid.
So start thinking a little bit different and do a couple of things that could generate you some revenue, maintain the loyalty of your existing customers and bring in some new clients along the way.
There are 3 things you could be doing right now that I wanted to share with you. 3 ideas to get started with as an alternative to meeting customers in person to KEEP YOUR business GOING.
CREATE AN ONLINE EVENT
Most likely you have some social media page, presence, you have your website. If you have any of this, then it is a great way for you to create events online. You can use many different services to promote your online gathering: Eventbrite, Facebook events, Meetup or simply arrange a time via Hangouts / Zoom. For some of you maybe Instagram is your most efficient platform then use that to promote your event and just remember to add the link to you event in your Bio as you can’t add clickable links to Instagram posts.
An idea for a topic you could be covering for your online event:
Helping people keeping a positive mindset. I think this is something that we all have in common, we understand how important it is to have a healthy mindset and to keep that positive attitude. So you could be running online workshops sending out some tips, tools or some exercises even how to rewire your brain as a lot of negativity is going around right now in news outlets, in social media.
People are being thrown into a bit of a panic mode which obviously generates fear for many of them. Fear is such a low vibrational energy to pass around and it’s definitely not a great mindset to have. And some of you who are highly sensitive, empathetic to the collective you might be feeling this as well. So it really is a good time to help people/ show people how to shift their mindset towards some higher vibrational level feelings: being more positive, more optimistic or show them how to feel now gratitude for actually what they do have in their life. So this is one thing you could be doing.
NURTURE YOUR EXISTING CUSTOMERS
Another thing you could be doing is to reach out to your existing customers, really show them that you are there for them. Offer them some advice, anything that could be adding some positive value to their lives. They will really appreciate your efforts and when everything calms down and sort of goes back to a bit more usual then they will remember you and you will have that strong customer loyalty that you are now building up with them. Use this time to really follow up with them or with your previous leads that didn’t convert into paying customers. So reach out to them as well offer them maybe some free advice and tips or just a quick check up if they have any concerns or questions, is there anything you can do for them. Offer your extra free time now to give back to the community.
You are planting seeds now: nurture your existing customer base and your potential leads.
Maybe you received some messages through your social media platforms or some of your leads sent you emails, contacted you on your website or they called you or messaged you on WhatsApp; go through all of these inboxes and see if there is anything you could recycle and reach out to them.
Topics you could get these conversations started: giving them some free positive advice relating to your service. For example if your service is related to alternative medicine or holistic healing that would be a really good angle right now to put together a recipe for a natural immune system booster and send it to them. I actually have my own favourite recipe as well and now I’ve been ‘overdosing’ myself on ginger, garlic, turmeric and cinnamon. So maybe share some of your home-made and natural immune system boosters which could bring a bit of benefit to your potential customers.
BUILD A COMMUNITY
I promised you 3 ideas so here is the third one: reach out to people who are in similar shoes like you professionally. Start building your professional community now. This is a great time to get together virtually.
I’m on a mission to create some form of unity and community out of this whole situation.
Let’s try to look at things in a positive light and let’s reach out to each other and build a very strong, functional network of like-minded positive thinkers, people who are devoted to make a difference and help others, to improve their mindset and personal or spiritual development. So anyone who is out there, trying to spread positivity and light as to speak, I invite you now to reach out to me as well and reach out to each other and start forming communities. Start having conversations, maybe you can do an online event together, maybe you can reach out to customers together offering them more useful tips.
Try to follow these 3 potential options that you could be doing with your extra free time right now which will help you create stronger connections with your existing customers, with your professional network and could also generate you more customers moving forward once everything is a little bit more settled and calmer. People are going through right now a lot if internal work, re-evaluating and re-prioritising their values ad what’s important in life.
I would like to wish you to stay positive as well, which I’m sure is what you’re doing already without me having to remind you of this. Also wishing you peaceful weeks ahead of you, as much as it is possible and productive days on an internal level, so hope that you can find some time to create something more meaningful in your life right now and add some value to society and communities, which are transforming rapidly as we speak.
Feel free to reach out and connect with me as well at: firstname.lastname@example.org
You can also book in a free consultation with me to get some more customised tips for your spiritual business.
Take care of yourselves and stay positive. ✨💙