When you already have some clients who are benefiting from your services or products within the spiritual industry, it’s time to ask yourself: how to make an even bigger positive impact? Maybe you’ve helped them feel more realigned, more energised or guided them to unleash their true calling or coached them with their personal development. But how often do they come back to you?
Having returning clients is the ultimate seal of approval that you’re doing something well. Even if you served your customers in a way that they don’t need a follow up, they become your walking advertisement. There are multiple options to maximise the opportunities to not only generate more revenue per customer, but to increase your brand visibility as well. Happy clients equal to a healthy business. I’m sharing 3 killer ideas on how you can increase your clients’ activity to bring you:
✔️ more revenue
✔️ more new customers
✔️ more fulfillment
✔️ much more impact in the word.
ASK FOR REFERRALS
Asking for referrals is the simplest yet the most overlooked technique. I’m starting with this one as this is the most powerful tool you can use; forget digital marketing for a second and trust me: word of mouth is still the most effective way to get you leads who are the easiest to convert into paying customers. If you are making a living out of what you’re passionate about then you would be delivering an excellent service to your clients (that doesn’t feel like work), which means that they are having an amazing customer experience and likely to be talking about you already within their network. How can you ask your customers to send you more business without sounding too ‘salesy’? I’m a big believer in the power of personal touch! Reach out to them a few weeks after they purchased your service or product and make your follow up as personal as you can. If you built a rapport with them, use the little details to ask how they’re doing since you last spoke.
For example: “Hey Tom, how are you getting on with the guided meditation I showed you to help you become more focused? What was your biggest success when using the technique?”
Either you are following up with them by phone, email, Whatsapp, Social Media or in person make sure you end your conversation by telling them how grateful you’d be if they shared your details in case they know anyone who could benefit from your service / product. If you are in a position to offer them a freebie in return for the referral, it’s even better. Another great way to maximise referrals is to promote it while they are purchasing /using your service or product. Offering an incentive or discount for them if they bring you more clients will strengthen your market position in a powerful way.
Competition time
It doesn’t matter what your spiritual / esoteric business offers as a service or a product, your clients will love a competition when they can bag something for free. Who doesn’t like the thrill of winning? If you launch your competition with a strategic angle, you’ll not only get your existing customers become more engaged and loyal to you but will have the opportunity to reach new clients as well. I personally always recommend launching a competition that:
✔️ creates value for your existing customers
✔️ has a limited timeframe for the offer
✔️ will give the opportunity to showcase your winner (blog post, interview, podcast, social media feature)
✔️ opens up doors for collaborations
Try to keep track of your competitions and promotions so you’ll have a good idea what works best within your audience. Some of my clients see amazing results when offering flash sales within their competition campaigns and some get better results when there is a physical item to be won.
Customer testimonials
This one probably goes without saying how important it is to have written feedback from your customers. Obviously it’s a great way to boost your credibility and showcase how your spiritual business stands out from your competition, however, it’s also a great tool to get your clients become more active. Remember what I said about referrals?
There are many ways you can feature customer reviews but keep in mind the real reason why you actually want them. Are you a new business and you need to show that you’re the real deal? Are you trying to position yourself in a specific niche in your market? Are you trying to get better visibility within your clients’ network? Having a more structured and strategic approach with your customer reviews will be a huge pay-off in the long-term.
Figure out where you need the biggest boost and direct your clients with their reviews with that goal in mind. If it’s your social media presence that you want to focus on, then ask them to leave reviews on Facebook or get their permission to post their feedback on your Instagram stories. In case you’re a TikTok-er then produce a video of you sharing the lovely reviews. So many options, the key is to remain strategic!
These 3 tips should be starting points when you’re trying to grow and scale your spiritual business with authenticity in focus. Getting your customers more engaged, will lead you to an expanded audience, more loyal clients and stronger brand positioning. If you’re a little confused or unsure how to get started then feel free to have a free 30-min consultation with me when you’re ready. Simply find a time here and we’ll discuss what your biggest challenge is right now that’s holding back your truest potential.
