Spiritual marketing is not magic. It’s about bringing your authenticity into your marketing activities for your spiritual business.

It’s easy to feel a little confused about how to stay true to your values in your marketing as a a holistic practitioner because we’ve seen too many unethical and misleading marketing campaigns over the years. But, remember this: you should never resort to sleazy tactics to successfully market your spiritual services. You can remain authentic in your communication AND be innovative in your strategies.

Spiritual Marketing in action

You don’t have to choose between Truth or Dare. You can do both as a spiritual entrepreneur in your marketing. In fact, when you align your energy with your marketing efforts, you can attract the right clients and make a positive impact on humanity. Let me show you how to do this in 4 easy steps to help you implement innovative and authentic marketing methods for your spiritual business.

🤫 At the end of this article, you’ll also find 2 marketing Dares and 2 Truth questions to improve your overall spiritual marketing.

Using Truth or Dare in your authentic marketing


Be honest in your marketing and communicate your vulnerabilities to become relatable.


Be innovative and take conscious action in your spiritual marketing instead of procrastinating.

Marketing your soulful venture doesn’t have to be overwhelming or disconnected from your spiritual journey. When you infuse authenticity, integrity, and a touch of fun into your marketing efforts, you’ll create a magnetic energy that draws aligned clients to you. Let go of the confusion, release the to-do list, and dare to market your spiritual business in a way that honours your truth.

Remember, marketing your spiritual business is about being true to yourself while embracing innovative strategies. Your authenticity and integrity will shine through and attract the right clients who resonate with your mission. Follow these 4 steps to create an ethical and effective marketing approach that aligns with your values and turns your spiritual business into a thriving venture.

4 easy steps for authentic spiritual marketing

4 elements of spiritual marketing chart

Step 1: Trust your intuition

I said this before but let me say it again: your business is an energetic extension of yourself. It’s crucial to listen to your inner guidance. Not every marketing strategy will resonate with you, and that’s perfectly okay. Bring your highly intuitive skills into your marketing activities as well to remain fully authentic. Trust your intuition and allow it to guide you in choosing the strategies that align with your energy. Pay attention to those intuitive whispers and visionary ideas that come to you. Start a conscious habit of writing them down and explore how you can integrate them into your daily activities.

Step 2: Share your story

Storytelling is a powerful tool for connecting with your audience on a deeper level. When you share your own journey, experiences, and transformation in genuine ways, you create a relatable and authentic narrative. Even if you’re not a skilled copywriter, you can use some journaling questions to get the story going. Highlight how your story is relevant to your services and offerings now. Explain how you created those solutions for your niche. By being real in your communication, you can establish a genuine connection that resonates with potential clients who are seeking your unique offerings.

Step 3: Be mindful on social media

Whichever social media platform you choose to showcase your spiritual business, remember that it’s essential to approach them mindfully and authentically. Instead of focusing solely on self-promotion, aim to provide value and inspiration to your audience. Share tips, insights, and uplifting content that aligns with your expertise. Engage in meaningful conversations with your followers, respond to comments, and creative a supportive community. Authenticity and genuine connection will set you apart in a space that’s known for illusions and fakery.

Step 4: Unite with other lightworkers

In the spiritual industry, you need to remember that you’re not alone. Collaboration is key. We are all on a same mission: to make our world a better place. Do this as well within your spiritual marketing. Seek opportunities to collaborate with spiritual entrepreneurs and similar businesses. By joining forces, you can reach a wider audience and offer unique experiences to your clients. Consider hosting joint workshops, webinars, or events where you can combine your expertise to provide a holistic and transformative experience. Cross-promotion allows you to tap into each other’s networks and establish meaningful connections that can benefit both of you.

spiritual business marketing toolkit

Elevate your marketing efforts with this digital toolkit to confidently and ethically market your spiritual services.

It’s time to play in your spiritual marketing

I promised you 4 marketing dares and questions to help start taking aligned actions in your soulful business. I’d recommend spreading them out over a few days for maximum impact.

TRUTH: What was your most embarrassing moment as a spiritual being?

➡️ communicate this in your marketing materials to become relatable and vulnerable. No self-aware person wants to work with a perfect-on-paper character. We need rawness, faults, quirkiness. My most embarrassing moment was when I started crying when my website crashed, you can read about this and 2 more mistakes I made in my spiritual business here.

TRUTH: Are you effectively communicating the transformational outcomes your clients can expect from your spiritual services?

➡️ Evaluate your marketing materials to ensure you clearly communicate the IMPACT you’re making on their lives. We never make purchases based on logic. We need an emotional connection to help us understand how something makes my life better. Showcase that in your materials and paint a vivid picture in their minds.

DARE: Participate in a podcast or interview as a guest speaker, sharing your knowledge and experiences within the spiritual industry.

➡️ Stepping out of your comfort zone and reaching new audiences through interviews will enhance your visibility and credibility. Plus it works wonders for your SEO as well.

DARE: Send a message to your most recent client summarizing what YOU loved the most about your work.

➡️ Going beyond customer expectations builds lasting loyalty plus it strengthens your brand awareness as well. Doing something kind and unexpected for your clients not only brings joy to their life but it also increases the number of referrals coming from them.

Be Mindful About Your Marketing

When you become mindful of your actions, an inner transformation begins, you know this already. The same goes for your marketing as well. Incorporating innovative and authentic marketing strategies into your spiritual business doesn’t have to be a confusing task. Be mindful about what you’re doing instead of scattering your energies all over the place.

If you’re ready to refocus your energy, attract more energetically aligned clients, and create a genuine impact, then the Mindful Marketing digital toolkit is the aligned resource for you. This comprehensive toolkit provides you with 12 specific, ethical marketing activities to help you reach your target audience. Additionally, you’ll have access to 12 blog title templates that make content creation a breeze, along with 12 journaling prompts to craft your impactful core message.

The mindful toolkit also includes an annual marketing plan template and a sales tracker to help you easily monitor your performance and progress. And to tackle entrepreneurial overwhelm, the Efficiency Booster exercise, based on the Pareto principle, will help you streamline your to-do list. With the Mindful Marketing toolkit, you’ll have all the tools you need to market your spiritual business authentically, ethically, and with ease.

Ready to elevate your marketing efforts and attract the clients who align with your soulful mission?

mindful marketing coaching for spiritual businesses