When you’re looking for marketing tools for spiritual businesses, the researching process can easily take a dark turn. Too many options, too many features, too much marketing jargon that makes your head dizzy. You’re not the only one who feels this way. Most of my clients who enrol in my spiritual business mentoring program, share the same stories with me:
“I spent days searching for marketing tools and I just ended up feeling overwhelmed.”
“I can’t make a decision, I don’t understand what I really need.”
Even for the trained eye, it sometimes feels as if marketers were deliberately trying to confuse people 😄 Especially in recent years, with more and more software being released, finding an aligned marketing kit for your soulful business became a bit well…overwhelming.
5 FREE MARKETING TOOLS FOR SPIRITUAL BUSINESSES
To help you ease this process, I pulled together a list of free marketing tools that every spiritual business owner can easily integrate into their soulful venture. No matter where you are on your spiritual entrepreneurial journey, these essential solutions will help you save time and improve your marketing activities.
FOR WRITING BETTER CONTENT
1. List of transition words by 7 ESL
I thought it’s best to kick off this list with something simple first because I definitely don’t want to overwhelm you even more 😊 I bookmarked this list a few years ago and still go back to it when my brain suddenly goes blank. Reading any kind of content feels like a breeze when the sentences are nicely flowing. In short, they need to smoothly transition. And this is where transition words come into play!
You can soften your marketing copy by using transition words not just in your long-form content (eg blog articles like this one) but also in your social captions and newsletters.
🧐 What does it do?
It gives you a long list of transition words so that you can soften your copy and make it more digestible for your audience.
2. Monster Insights Headline Analyzer
This free tool is something I personallly used as part of my SEO (search engine optimization) strategy. It’s simple, doesn’t require a log in and has no usage limitations. If you’re into writing articles for your website, then you’re gonna love this free marketing tool for your spiritual business.
🧐 What does it do?
It shows you how strong your title is when it comes to SEO and online visibility. Adjusting the titles of your blog posts might seem like a small action but it actually helps search engines understand better what your website is about. Plus it creates a better experience for your visitors as your titles become more straight-to-the-point.
Here’s an example of their analysis. Not only it gives you a high-level score but it also shows you improvement opportunities.
FOR SERVING & MONETIZING YOUR AUDIENCE
If you’re active on social media as a spiritual entrepreneur, you might have already wondered how to truly turn those followers into happy clients. First things first, let me remind you of this: marketing your spiritual business doesn’t mean just posting on social media. However, if you enjoy spending time on social platforms AND you’re growing, make sure you serve your followers while you’re also generating revenue.
3. Beacons Link in Bio and Digital Store
Out of all the marketing tools for spiritual businesses, this one is my absolute favourite. I tested so many Link in Bio platforms over the years and Beacons.ai won me over for many reasons.
Within their free tier you can customise so much, it’s insane. But the best part of their free plan is that you can turn your Link In Bio into a mini website and sell appointments and digital products if you want to. Oh and you can also use it for delivering your lead magnets. And when you choose their paid plans, you can even create and sell courses and launch memberships. In case you feel that this might a good option for you, you can simply use my referral link to enjoy 2 months of the Pro plan for free.
🧐 What does it do?
It helps you promote your website, services or lead magnets in a central place while also providing you with data on which links are resonating the most with your social media audience.
FOR KEEPING TRACK OF YOUR SOUL CLIENTS
Now, this one might not be the first thing you think about. However, managing your clients and customers in a centralized way should be your priority. With so many marketing tools for spiritual businesses to choose from, it’s understandable that client management slips your mind. Between navigating spiritual entrepreneurship and making our world a better place, it’s perfectly okay if you forgot to take care of this side of your marketing. Let me show you how to fix this.
4. Free plans on EngageBay and Hubspot
Both of these CRM (Customer Relationship Management) softwares offer free plans which are excellent for getting you into the habit of tracking your leads (potential clients) and your sales. Why does it matter? Because as you grow, you will not be able to remember every potential new client who might register for your spiritual retreat, your course, energy healing session or coaching program. When you use a CRM system, you can have a full overview of your tribe. Plus you can send them newsletters and promotional emails from the same platform.
Some of my clients used email marketing softwares to centralize their client base such as MailerLite, Mailchimp, Send in Blue etc. While this could be a good workaround, I’d recommend finding a proper CRM system as soon as you can.
🧐 What does it do?
It helps you neatly centralize the information about your potential clients and existing customers while also solving your email marketing needs.
FOR SCHEDULING YOUR SOCIAL MEDIA POSTS
5. Automate your social posts with Metricool
If posting on social media is giving you anxiety then you’re gonna love this solution. There are days when your creative flow just seems to have swooshed out of your reality. And on other days you’re on fire 🔥 Sounds familiar? When you are riding the creative wave, create your content in batch and schedule them in bulk.
There are a ton of social media scheduling tools available such as Later, Buffer, Hootsuite etc however when it comes to a free plan, Metricool is the most generous one.
🧐 What does it do?
It helps you schedule and automatically post your content on multiple social media channels plus it gives you analytics on how your content is performing.
In case you’re already using Canva (with a Pro plan) to design your posts, then you can schedule your content directly from Canva and you won’t even need Metricool for that.
+2 MORE MARKETING TOOLS FOR YOUR SPIRITUAL BUSINESS
In case we haven’t met yet and you wondered “what does she really know about marketing?” I hope that by now I showed you that I’m all about simplifying your efforts when it comes to marketing your spiritual business.
I ditched my corporate career of being a CEO, Sales & Marketing Director and Head of Strategy to share my marketing and business talent only with the spiritual community. It took me a while to recognize that I can combine spirituality and business so I did that when I launched Connect One Marketing in 2020. Was it an easy ride? No 😄 But was it fulfilling? A million times yes!
Over the years as I supported healers, psychics, spiritual teachers, coaches, starseeds and lightworkers with their spiritual businesses and I poured my best performing marketing tools and methods into 2 toolkits. No matter where you are on your spiritual entrepreneurship journey, these toolkits will help you fine-tune and elevate your mission:
If you made it this far, let me just say a major thank you for making me become part of your journey. I do what I do for souls like you. Please keep changing our world for the better ✨
