generational difference article: Earth inside a lightbulb

3 ways generational differences can cost you clients

Generational differences are not something that we would usually consider when trying to reach more clients. We should though! Customer behavior drastically changed in recent years with Millenials/Generation Y (born between 1980 - 1996) taking over a big chunk of the current economy and Gen Z (born after 1996) catching up as well. At the … Continue reading 3 ways generational differences can cost you clients

Galactic eye

The illusion of social media: here’s why I don’t focus on growing social accounts while still reaching my target audience

While Social Media is a fantastic tool to connect with each other, to build communities, to share our thoughts and spread knowledge, it also has a darker side like everything else in this world. We live in constant duality and social media is no exception to this either. Having spent some time on working on … Continue reading The illusion of social media: here’s why I don’t focus on growing social accounts while still reaching my target audience